The Importance of Indexical Meaning (or, as it is more commonly known, Word Association)

We're all familiar with it. We've all done it. Some have had it ascribed to ADD. Some of us have even been named for it. But what we all take for granted may very well be one of the most important social engines of our time.
Green. What do you think about when you see this word? grass? trees? Al Gore? Pterodactyls? Or, like a multiple-personalitied friend of mine, you simply think about the last book you've read (Weed:A Comprehensive Guide to a Strong and Healthy Relationship Between You and Your Herb (Reputation not included)).
What you have just experienced is the phenomenon known as "Word Association". If not for this wonderful aspect of life, all we would think about was the dull color without all the mystical fun of leprauchans. In fact, society as we know it would cease to exist. And we barely register this wonderful aspect of our lives, save to dub a college visitation name on a frequent flier of the Word Association Express.
For eons these great occurences were the unsung heroes of our societies. But no longer. I will not stand for the glory of Word Associations worldwide to go unrewarded, unrecognized, unloved. From this moment forth, the second Thursday of every September shall be known as "Word Association Thursday", a day when all of the world revels in one of the most beautiful things we consistently experience. So tell your friends, your family, and your reputations; and for the sake of all that is decent and good in the world, associate some words. Amen.